{"id":1281,"date":"2023-05-17T19:31:12","date_gmt":"2023-05-17T19:31:12","guid":{"rendered":"https:\/\/goimagine.com\/blog\/?p=1281"},"modified":"2023-05-17T19:31:14","modified_gmt":"2023-05-17T19:31:14","slug":"8-simple-and-achievable-steps-to-selling-your-handcrafted-products-online","status":"publish","type":"post","link":"https:\/\/goimagine.com\/blog\/8-simple-and-achievable-steps-to-selling-your-handcrafted-products-online\/","title":{"rendered":"8 Simple and Achievable Steps to Selling Your Handcrafted Products Online"},"content":{"rendered":"\n

You\u2019ve spent months\u2013 maybe years\u2014 mastering a specific skill to create uniquely handcrafted items. But even after all that time and effort, you may still feel overwhelmed at the thought of opening your own online shop. <\/p>\n\n\n\n

Don\u2019t let fear stand in your way! A successful online store is all about following the right steps from start to first sale to massive scale. We\u2019ve got everything you need to know right here. <\/p>\n\n\n\n

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1. Choose a Niche.<\/h2>\n\n\n\n

You don\u2019t need to appeal to the masses but to establish yourself as an authority within a specific area. Trying to offer a huge variety of products makes it more difficult for everyone involved: you\u2019ll quickly feel overwhelmed, and your customers will struggle to connect with you.\u00a0<\/p>\n\n\n\n

Instead of going the general store route, choose a niche where you\u2019re an expert. Often, you can find ways to create variety within that niche. For example, Butter Me Up Organics<\/a> sells handcrafted beauty products that are all free of synthetic ingredients and fragrances but address wellness needs. Her shop is full of organic lotions, scrubs, sprays, candles, and balms.\u00a0\u00a0<\/p>\n\n\n\n

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2. Choose Where to Sell<\/h2>\n\n\n\n

While you can definitely create your own website, it\u2019s often beneficial to sell on a reputable online marketplace. Although you may pay a small fee, you have access to a much<\/strong> larger audience. In addition, you can skip the costs and headaches that come with maintaining your own website, such as domain costs, web hosting, and site design.<\/p>\n\n\n\n

If you\u2019re looking for the best of both worlds\u2013 a private website and <\/em>a shop on a larger marketplace\u2014 consider using MOSAIC by goimagine<\/a>. A MOSAIC shop is a privately branded website that also posts your products to goimagine’s growing marketplace. That said, you only need to manage one seller dashboard with your inventory displaying on your own website and goimagine at the same time. It’s like managing one website…but getting two!<\/p>\n\n\n\n

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3. Build a Brand<\/h2>\n\n\n\n

A strong brand is critical to help you attract customers and gain repeat customers. Branding isn\u2019t just about the looks of your online store but how it makes shoppers feel. While you don\u2019t have to share deeply personal information, telling shoppers the \u2018why\u2019 behind your brand establishes trust and builds a deeper connection.<\/p>\n\n\n\n

In creating your branding, include:<\/p>\n\n\n\n