{"id":2038,"date":"2024-08-14T17:21:37","date_gmt":"2024-08-14T17:21:37","guid":{"rendered":"https:\/\/goimagine.com\/blog\/?p=2038"},"modified":"2024-08-15T13:58:54","modified_gmt":"2024-08-15T13:58:54","slug":"philanthropy-at-our-core","status":"publish","type":"post","link":"https:\/\/goimagine.com\/blog\/philanthropy-at-our-core\/","title":{"rendered":"Philanthropy at our Core"},"content":{"rendered":"\n<p>Goimagine has always had the mission of building philanthropy into the fabric of our company. As time has passed, we have worked hard to relay our philanthropic message to buyers and sellers to build confidence in our cause. This has brought many supporters along the way but has also led to skeptics asking questions like \u201cHow much is being donated?\u201d and \u201cWho is getting the money?\u201d<\/p>\n\n\n\n<p>It\u2019s understandable that in a society built on corporate greed people may accuse a company of using philanthropy as simply a \u2018marketing tactic\u2019. The reality is, as a benefits corporation, goimagine has made charitable donations a cornerstone of our company.<\/p>\n\n\n\n<p>To make things clearer and more refined, we are unveiling a new strategy for giving in a two-phase approach. This includes:<\/p>\n\n\n\n<ul>\n<li><strong>PHASE 1:<\/strong> Moving forward, we are shifting our 100% profits to a charity model and donating 2% of every transaction placed on our platform to children\u2019s charities. This will make it more straightforward to buyers and sellers to know how much is being donated and is in line with how much we have donated to date.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>PHASE 2:<\/strong> At checkout, we will be building in the ability for buyers to choose from a list of children\u2019s charities where they want 2% of their transaction to be donated.<\/li>\n<\/ul>\n\n\n\n<p>This may sound familiar. Amazon once had a program called \u201cAmazon Smile\u201d which donated over $400 Million to U.S. charities by letting buyers choose where the donation went. They did that by only donating 0.5% of each sale (goimagine will do 4 times that by giving 2%), but sadly Amazon ended their philanthropic program in 2023.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p>This new donation strategy will <strong>not<\/strong> affect the makers on our platform. Currently, goimagine\u2019s fee to sellers is 5% per transaction, and the 2% donation will come from the existing fee.<\/p>\n\n\n\n<p>Refining our philanthropic mission aims to bring more clarity and confidence to our community about how donations are handled. This decision is made through consistent communication, interviews, and listening to our supporters about what they want to see from our charitable program.<\/p>\n<\/div><\/div>\n\n\n\n<p>The future is bright for goimagine and we are excited for the years to come. As always, thank you for your support in helping to build a more #caringeconomy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/goimagine.com\/charity-partners\"><img decoding=\"async\" width=\"1550\" height=\"492\" src=\"https:\/\/goimagine.com\/blog\/wp-content\/uploads\/2024\/08\/Charities.jpg\" alt=\"\" class=\"wp-image-2072\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Goimagine has always had the mission of building philanthropy into the fabric of our company. As time has passed, we have worked hard to relay our philanthropic message to buyers and sellers to build confidence in our cause. This has brought many supporters along the way but has also led to skeptics asking questions like&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Philanthropy at our Core - goimagine: The Marketplace that Cares<\/title>\n<meta name=\"description\" content=\"Goimagine has always had the mission of building philanthropy into the fabric of our company. 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