The top 100 Online Marketplaces around the world (such as Amazon, Ebay and Etsy) are dominating the online economy to the tune of $1.7 Trillion a Year. These marketplaces provide a simple service; connect buyers with sellers. Along the way they charge a transaction fee to sellers and the end result is billions of dollars in profit going to already wealthy investors.
We asked a simple question. What if there was a marketplace that donated their profits to help homeless and hungry children?
In this model we aren’t asking buyers or sellers to change what they are already doing. The Seller still makes money by listing and selling their goods on Goimagine and the Buyer still gets to purchase the quality handmade item they are looking for. The only thing that changes is who profits from the marketplace...children in need.
It’s not only possible, but this business model has existed for almost 40 years. Newman’s Own has been donating 100% of their Profits to Charity since they started in 1982. Through selling Salad Dressing and Pasta Sauce they have donated over $550 Million. (https://newmansown.com)
There is no doubt that as we grow we will have operating expenses. This will include costs for technology, salaried employees, marketing, reserve capital and other business expenses. After all expenses are paid each year we then allocate the remaining profits to be donated to our charity partners.
We are focusing solely on charities that have a mission to help children who are homeless or hungry. Our pioneer charity partner is Horizons for Homeless Children (www.horizonschildren.org)
As we grow and have the ability to increase our monetary donations our goal is to have charity partners represented throughout the United States. Ultimately we will want to give buyers and sellers the chance to nominate which state they want to see their money go.