Naming my shop Elsi Reed is a nod to my little brother who passed away a few years ago. He was always a fan of my creativity and was particularly fond of my handmade greeting cards, often requesting special makes for his needs. His name isn't Elsi, nor is mine — we aren't even Reeds. One of the ways he liked to pass his time and socialize was playing online games. Playing these games from his home in Deer Isle, he used the moniker Elsi Reed. Deer Isle spelled backwards is Elsi Reed. Clever guy. I like to think he's still cheering me on from above.
